style study: minimalism
Minimalism. In fashion the minimalist philosophy refers to design that feature clean lines, pared down, architectural details, in a, mostly, monochromatic color scheme. One of the modern masters of this style is Jil Sander. She started her eponymous line in 1973 and has had much success. She has been at the head of the company, taken it public, left, and came back and the brand has grown with a loyal client base. Here are a few looks from her Spring/Summer 2004 collection. It was true to form with some feminine flourish in delicate white cottons and silks.
For comparison, here are a few looks from her Spring/summer 2014 offering. Again, true to minimalist fashion with clean lines but she added in subtle patterns, as seen in the second look and textures.
Even though subtle details have changed, trading out the delicate for the more architectural look, Jil Sander has maintained quality cutting and an easiness in her clothing designs. I appreciate that, in my opinion, her vision for minimalism infuses softness and comfort, instead of veering austere and severe. It is understandable how she could draw a loyal client base with this vision, who doesn't want to be comfortable AND elegant.
Recently, it was announced that Jil Sander would again depart from her line, as creative director, for personal reasons and that the in house design team would design the upcoming F/W 2014 offering.