madewell ss14 preview

Madewell sent a sneak peek email of their spring offerings with the opportunity to buy/reserve your favorite pieces before they sell out, get backordered until Memorial Day, etc. Last year, Madewell made some changes within their design team. A new head designer, Somsack Sikhounmuong, was brought in to rework the brand's concept. This is his first collection for the brand. Madewell's signature item: denim remains but the overall look is more streamlined, cool, and well-traveled. Here are some of my favorite looks from the preview.